Outbrain adds programmatic | A gay adman on Taiwan's decision | One belt, one road

Plus, ADK settles on Gonzo, and a trio of pieces on brand purpose

View in web browser   Monday, 29 May, 2017 Outbrain launches programmatic service Faaez Samadi Outbrain Programmatic Access is available in collaboration with AppNexus.   A gay adman reacts to Taiwan's same-sex marriage ruling Jenny Chan 陳詠欣 A creative director at Leo Burnett Hong Kong, who happens to be gay, reacts to Taiwan's legalisation of same-sex marriage.   ADK reaches settlement over Gonzo deal Robert Sawatzky Faulty accounting had been discovered at the Japanese anime studio after ADK bought it last summer.     One belt, one road, many brands Jay Milliken Why marketers and brand builders should care about China's massive silk road scheme.   Premium Activism and ads: a messy marriage Foong Li Mei Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.   Premium No risk, no reward James Thompson Pepsi's latest horrible offering demonstrates just how easily a communications gamble can fall flat, but one of the lessons brands should learn is that it is always worth giving the dice another roll.   Has the promise of brand purpose been overblown? John Tylee After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.   Editor's Picks Nominations please: Women to Watch 2017 is now open Olivia Parker The nomination form has officially opened for our annual list of Asia-Pacific's brightest and most promising female talent. Send us your finest!   Cathay Pacific's brand is not the issue-its experience is Matthew Miller BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.   PR 360: Speakers announced Campaign Asia-Pacific The must-attend PR event returns to Hong Kong for the fifth year on 6 June.   R/GA promises respectful disruption as it launches in Japan David Blecken The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.   Events PR360Asia Jun 6, 2017 Hong Kong   PR Awards Asia 2017 Jun 6, 2017 JW Marriott   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong

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