SME marketing: with puppies! | Advertising Week takeways | We Are Social

Plus, advice for brands that want to be in the movies, Salt rises from Flamingo's ashes, and more

View in web browser   Thursday, 01 June, 2017 Clinic chain uses furry-friend stories to build brand Soon Chen Kang 江欣珍, Rick Boost Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.   Ideas that stuck at Advertising Week Asia 2017 (Part Two) David Blecken Five highlights from the Tokyo event's second day.   Advice for brands that want to be movie stars Soon Chen Kang 江欣珍 Content marketing in the medium of film has evolved from random product placement, according to speakers at a recent GroupM event.     A new consultancy rises from Flamingo Tokyo's ashes David Blecken With Salt, two Flamingo Tokyo alumni aim to offer more holistic services while retaining Flamingo's insight-driven ethos.   China's HNA Group flexes CSR muscle in NYC Times Square Ad Nut HNA Group, an investor in Ghana's Africa World Airlines, is running a Times Square campaign to save Ghanaian girls' lives.   We Are Social launches in Beijing Soon Chen Kang 江欣珍 The Beijing launch follows the opening of the Shanghai office two years ago.   RTB House enters ANZ Faaez Samadi Steve McMahon will lead the ad tech company's operations in the region.   Editor's Picks Tiger Beer sinks teeth into big-cat conservation Ad Nut The brand puts a US$1 million donation and a marketing campaign behind an effort to save the animals.   Lifebuoy launches Malaysia campaign surrounding Ramadan Ad Nut Brand begins month-long campaign with actor Farid Kamil and his son, Muhammad.   Business transformation in China: Opportunity or risk to overseas brands? Andrew Tong Perspectives and tips for brands without a physical presence in China that wish to use WeChat to reach Chinese consumers.   Frightening VR surrounds viewer with internal naysayers Ad Nut Project by Porter Novelli Melbourne addresses eating disorders, also shows potential of VR beyond frivolous commercial promotions.   Event Marketing Awards winners announced Staff Reporters The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.   Events PR360Asia Jun 6, 2017 Hong Kong   PR Awards Asia 2017 Jun 6, 2017 JW Marriott   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong

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