Tapzo, Aristocrat, BlueStone films; How to make an effective brand film; MMGB: Babylon 'Don't ask the internet. Ask a real doctor'; Opinion: 2017 must see a return to genuine creativity

View in web browser   Monday, 16 January, 2017 Tapzo pitches itself as the 'all-in-one' app Campaign India Team Watch the ad films conceptualised by BBH India here   Aristocrat gets Rohit Sharma and R Ashwin to play selectors, showcase 'talented' collection Campaign India Team Watch the film conceptualised in-house here   BlueStone.com showcases collection, with another slice-of-life story Campaign India Team Watch the film conceptualised by Contract Advertising here   How to make an effective brand film Chris Daniels Campaign talks to the people behind brand films such as BMW's 'The Escape' and Samsung's 'Fighting Chance' and identifies the secret sauce that engaged viewers and persuaded them to watch.   MMGB: Babylon 'Don't ask the internet. Ask a real doctor' Campaign Staff View the work conceptualised by Ogilvy & Mather London here   Opinion: 2017 must see a return to genuine creativity David Kolbusz Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands, says the author   Editor's Picks Campaign India The Work 2016: Top 100 (1/4) Campaign India Team What was the best work of 2016?   Campaign India The Work 2016: Top 100 (2/4) Campaign India Team What was the best work of 2016?   Campaign India The Work 2016: Top 100 (3/4) Campaign India Team What was the best work of 2016?   Campaign India The Work 2016: Top 100 (4/4) Campaign India Team What was the best work of 2016?

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