Serviceplan CEO breaks barriers | Xaxis promotes Saha | Strong women make waves | Real men play Barbie

View in web browser   Tuesday, 24 January, 2017 Serviceplan Korea breaks barriers with CEO appointment Jenny Chan 陳詠欣 Julie Kang becomes not just the German agency's first female CEO, but its first Korean CEO.   Xaxis promotes Arshan Saha to APAC president Soon Chen Kang 江欣珍 Saha is promoted from his previous position as Xaxis' South and Southeast Asia VP.   Huge demand for digital PR skills in China: R3 Faaez Samadi Consultancy's latest study shows marketers and clients want much more digital capability from their PR firms than ever before.     Premium Self-assured women make waves in Asia Emily Tan The shift in women's self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.   Tips for boosting festive retail efforts with social media Maya Hari With Chinese New Year imminent Twitter's Maya Hari offers three bits of advice for brands wishing to maximise festive seasons.   See all the latest Chinese/Lunar New Year's ads New today: Keeping up with the Nguyens, a neighbourly Tet rivalry from K+ and J. Walter Thompson Vietnam.   Editor's Picks Real men play Barbie with their daughters Ad Nut 'Dads who play Barbie', for Mattel by BBDO San Francisco.   Advertisers can now target YouTube ads with data from Google Accounts Emily Tan Changes aim to address targeting across devices.   Promoted Campaign goes Dutch: Special report on Netherlands creative scene Staff The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international centre of excellence.   Promoted China's #1 digital advertising concern Staff Leading experts weigh in on transparency in China's fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.   Events PR Awards Asia 2017 Feb 10 - Jun 7, 2017 Hong Kong   Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Campaign Jobs   Xpand Group: Sales Manager - Broadcasting sector Singapore   Aspire: B2B Senior Account Manager - Creative Agency Singapore   Prospect: Head of Consumer - Global PR Agency Hong Kong

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