Columbus Malaysia | CEOs: when to stay or go? | CNY ad bonanza

View in web browser   Thursday, 26 January, 2017 DAN launches Columbus Malaysia Faaez Samadi Digital marketing agency Columbus is now present in eight Asia-Pacific markets.   CEOs in crisis: when to stay and when to go David Blecken Recent events at large Japanese corporations raise questions as to the right course of action for leaders beset by scandal.   Q&A: Japanese CEO crisis response in a global context David Blecken Expectations from society vary considerably between Japan and the US. But in all cases, a resignation changes very little unless a company is serious about reform post-crisis.     Golden Week's golden opportunity: loyalty Seton Vermaak Many travel and hospitality brands are failing to meet the expectations of China's Golden Week travellers when it comes to loyalty, according to Seton Vermaak of SapientRazorfish Hong Kong.   These festive-season ads are actually...festive Stephanie Fan Not all this year's Chinese New Year ads are melancholy, thankfully.   Samsung brings VR home for the holidays Ad Nut The brief was to strengthen the bond between Samsung and its customers through VR.   Mind your English, Rooster of Destiny Ad Nut Webe, the mobile line of Malaysian telco giant TM Group, plans to usher in the Chinese New Year with a cocky talking rooster.   What's this strange exotic fruit covered in vicious spikes? Ad Nut McDonald's gives a funny lesson in imperial Chinese history.   Editor's Picks Google took down 1.7bn 'bad ads' in 2016 Emily Tan Thanks to an expanded set of policies and improved technology, Google took down 1.7bn bad ads last year. More than double the number it took down in 2015, according to its Bad Ads Report.   6 things you didn't know about the Caples Awards Staff Writers One of the first shows to celebrate data and creativity is now accepting entries for 2017.   APAC dwarfs the rest in mobile usage Faaez Samadi Consumers in Asia-Pacific tower above all other regions when it comes to mobile traffic and social media uptake, says the latest report from Hootsuite and We Are Social.   Australian pro football leagues unveil united brand design Matthew Miller New look by Hulsbosch brings Hyundai A-League and associated leagues under a single visual identity.   Campaign360 addresses gender equality in media and marketing Staff Reporters Campaign360 brings together global brand and agency business leaders for an unparalleled conversation on women in leadership.   Promoted China's #1 digital advertising concern Staff Leading experts weigh in on transparency in China's fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   Digital360China Apr 20, 2017 Shanghai   Campaign Jobs   Xpand Group: Sales Manager - Broadcasting sector Singapore   Aspire: B2B Senior Account Manager - Creative Agency Singapore   Prospect: Head of Consumer - Global PR Agency Hong Kong

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.