Sunday 29 January 2017

Ceat, Parachute films; New Business League: MullenLowe Lintas Group, Mindshare grow lead; Dave Trott's blog; MMGB: Skittles' Super Bowl spot; MEC bags The Hindu; Starcom wins Mahindra Holidays

 
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Monday, 30 January, 2017

Ceat takes the mannequin challenge to TV

Campaign India Team

Watch the film conceptualised by Ogilvy here

 

Parachute cools sibling tempers with 'hot' oil

Campaign India Team

Watch the digital campaign by McCann Worldgroup here

 

New Business League: December 2016 update

Campaign India Team

MullenLowe Lintas Group and Mindshare continue to lead

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Dave Trott's blog: Data can't think

Dave Trott

The author explains how an agency with more data and technology does not guarantee a better result

 

MMGB: Skittles gets romantic for Super Bowl LI spot

Douglas Quenqua

View the film conceptualised by adam&eveDDB

 

MEC India bags The Hindu's media mandate

Campaign India Team

Account won post a multi-agency pitch

 

Mahindra Holidays appoints Starcom to handle digital

Campaign India Team

account will be 'powered by' Performics.Convonix

 

Prasoon Joshi, Raj Nayak to chair PromaxBDA awards, conference

Campaign India Team

Event to highlight the future of the broadcasting industry

 

Satyajit Sengupta joins DB Corp as chief corporate sales and marketing officer

Campaign India Team

He will spearhead the corporate sales and marketing vertical for Dainik Bhaskar

 

Editor's Picks

Opinion: I'm back, pitches! A mum returns to the ad industry

Sarah Shepherd

Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

 

Ask Bullmore: How do I keep our employees happy?

Jeremy Bullmore

Almost all people are competitive, says Jeremy Bullmore, Campaign's resident agony uncle.

 

Creative Critique: Ad Reviews 1-15 January

Campaign India Team

JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

 

Australian Open rebranding: Deuce or Advantage

Campaign India Team

Did a Netflix show inspire the new logo? Indian adland reacts

 
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