Thursday, 26 January 2017

Picks of Republic Day advertising: Bajaj, Hero Motocorp, Nissan, Vodafone; Sadoun succeeds Lévy; T.O.M. Tweekend; Opinion: A mum returns to advertising; Weekend Watch: A Dutch TV show welcomes Trump

 
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Friday, 27 January, 2017

Picks of Republic Day advertising: Bajaj Avenger, Hero Motocorp, Nissan, Vodafone

Campaign India Team

Watch the films conceptualised by Mullen Lintas, Leo Burnett, L&K Saatchi & Saatchi and Ogilvy respectively

 

Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe chairman and CEO

I-Hsien Sherwood

Lévy will step aside to become chairman of the supervisory board as of June 2017

 

T.O.M. Tweekend

Campaign India Team

Some tweets that caught our attention this week

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Opinion: I'm back, pitches! A mum returns to the ad industry

Sarah Shepherd

Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

 

Weekend Watch: Even voorstellen aan Trump

Campaign India Team

A Dutch TV show rolls out the red carpet to the new US president with a funny video. Watch the film here

 

Weekend Wrap: 27 January 2017

Campaign India Team

In the news: Discovery, BBC Worldwide, MY FM, ITW Playworx, Integral

 

Editor's Picks

Creative Critique: Ad Reviews 1-15 January

Campaign India Team

JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

 

Ask Bullmore: How do I keep our employees happy?

Jeremy Bullmore

Almost all people are competitive, says Jeremy Bullmore, Campaign's resident agony uncle.

 

Opinion: Getting one with the customer

Ajay Kelkar

How CMOs can accelerate their one-to-one marketing efforts

 

Australian Open rebranding: Deuce or Advantage

Campaign India Team

Did a Netflix show inspire the new logo? Indian adland reacts

 
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