SBI Life, West Bengal Tourism films; GroupM acquires MediaCom India; opinion: tales from the unexpected

View in web browser   Wednesday, 25 January, 2017 GroupM to acquire a controlling interest in MediaCom India Campaign India Team WPP Group company increases stake to 74 per cent   SBI Life Campaign India Team Watch the ad film conceptualised by Orchard Advertising here   Opinion: Brands can learn from tales of the unexpected Richard Shotton Why do advertisers follow convention when the evidence shows the power of being distinctive, asks the author   Starcom wins Merck's global media mandate Gideon Spanier Mandate includes India   West Bengal pitches itself as 'sweetest part of India', shows offerings through a foreigner's eye Campaign India Team Watch the ad film conceptualised by Ogilvy & Mather here   Editor's Picks Creative Critique: Ad Reviews 1-15 January Campaign India Team JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Ask Bullmore: How do I keep our employees happy? Jeremy Bullmore Almost all people are competitive, says Jeremy Bullmore, Campaign's resident agony uncle.   Opinion: Getting one with the customer Ajay Kelkar How CMOs can accelerate their one-to-one marketing efforts

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