Vodafone, UC News films; Opinion: Ajay Kelkar on one-one marketing; Ask Bullmore; Olive Crown Awards

View in web browser   Tuesday, 24 January, 2017 Vodafone now points to 'self-respect' benefit with 'SuperHour' Campaign India Team Watch the ad film conceptualised by Ogilvy & Mather here   UC News pushes 'trending' premise, with Anushka Sharma Campaign India Team Watch the film conceptualised by Cheil Worldwide India here   Opinion: Getting one with the customer Ajay Kelkar How CMOs can accelerate their one-to-one marketing efforts   Ask Bullmore: How do I keep our employees happy? Jeremy Bullmore Almost all people are competitive, says Jeremy Bullmore, Campaign's resident agony uncle.   Olive Crown 2017: Call for entries Campaign India Team Awards will be given across 20 categories   VML ropes in Venkatagiri Rao as creative head Campaign India Team Moves from DDB Mudra Group where he was ECD   Editor's Picks Creative Critique: Ad Reviews 1-15 January Campaign India Team JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Riding on Republic Day Campaign India Team Indians are not just sold on patriotism. A study by Nielsen reveals that consumers are buying more on national holidays   Australian Open rebranding: Deuce or Advantage Campaign India Team Did a Netflix show inspire the new logo? Indian adland reacts   Pick of the Week: 'Don't use your mobile while driving' Campaign India Team This innovative and effective message stands out

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