Nestle and Project Nanhi Kali extend '#EducateTheGirlChild'; Agency Spotlight Jan. 2017: Ogilvy & Mather; Opinion: Marketing to forgetful people; Social Engagement Meter: YouTube top 10 (11-20 Jan.); The Leo Group re-brands Orchard as Leo Burnett Orchard

View in web browser   Wednesday, 01 February, 2017 Nestle and Project Nanhi Kali look to replace 'thumb impressions' with 'signatures' Campaign India Team Watch the video conceptualised by Blush here   Agency Spotlight January 2017: Ogilvy & Mather Campaign India Team The agency's work this month puts it in the spotlight   Opinion: Marketing to forgetful people Subhas Warrier Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians   Unmetric Engagement Meter: Most viewed on YouTube (11-20 January) Campaign India Team Videos from ShopClues, Nissan, Policybazaar, Nexa Experience, OnePlus and more...   The Leo Group re-brands Orchard as Leo Burnett Orchard Campaign India Team Ropes in Mahuya Chaturvedi, Rohitash Srivastava and Amod Dani   Former MSLGroup China CEO files gender discrimination suit against Publicis Douglas Quenqua Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.   Ashok Mansukhani replaces Tony D'Silva as MD and CEO at Hinduja Media Group Campaign India Team D'Silva completed his contract on 31 January and decided to move on   Editor's Picks Opinion: I'm back, pitches! A mum returns to the ad industry Sarah Shepherd Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.   Creative Critique: Ad Reviews 1-15 January Campaign India Team JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   The Ad Club and AAAI partner to take on violence against women Campaign India Team Invite the industry to send pitches for the cause; best of the lot will be funded by the associations and released during Goafest   Apac Effie Awards 2017: DAN's Ashish Bhasin appointed head of jury Campaign India Team BBDO Asia's Jean-Paul Burge also on the list

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