Idea, KFC films; Opinion: I Say India First; Social Engagement Meter: Twitter Top 20 (11-20 Jan.); Maurice Lévy: I'll be no backseat driver; CII-KPMG report; Ogilvy to discard all sub-brands; Anooj Kapoor to leave SAB

View in web browser   Tuesday, 31 January, 2017 Idea takes on free data service providers with 'No FreeG' claim Campaign India Team Watch the ad film conceptualised by Lowe Lintas here   KFC gets consumers to concentrate for launch of 'Nashville' range Campaign India Team Watch a video from the initiative here   Opinion: I Say India First Prasad Sangameshwaran Brands made a beeline to flaunt their patriotic genes around Republic Day. Can everybody win?   Unmetric Engagement Meter: Twitter top 20 for 11-20 January Campaign India Team Posts from Reliance Jio, Cisco Systems, Tata Motors, Nexa, Hero MotoCorp and more...   Maurice Lévy: I'll be no backseat driver John Tylee Maurice Lévy speaks to Campaign to reflect on his career following confirmation that Arthur Sadoun will replace him as Publicis Groupe chairman and chief executive.   Ogilvy to discard all sub-brands in move toward centralised structure I-Hsien Sherwood, Steve Barrett CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow   Video to combat shorter attention spans : CII-KPMG report Campaign India Team The CII Marketing summit charts the future for marketing in India   Anooj Kapoor to leave Sony Pictures Networks Campaign India Team Is business head at SAB   Editor's Picks Creative Critique: Ad Reviews 1-15 January Campaign India Team JWT's Amit Shankar and Scarecrow's Raghu Bhat review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Opinion: 'Look for the right partner in your client': Raj Kamble Raj Kamble From questioning the real power of social media to engaging in cause marketing with real impact, the author lists four takeouts from 2016   Australian Open rebranding: Deuce or Advantage Campaign India Team Did a Netflix show inspire the new logo? Indian adland reacts   MMGB: Babylon 'Don't ask the internet. Ask a real doctor' Campaign Staff View the work conceptualised by Ogilvy & Mather London here

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