Data on Chinese mums | Are AI tools marketer-ready? | Video creative needs work

View in web browser   Monday, 16 January, 2017 Formula safety still a prime concern of Chinese mums Soon Chen Kang 江欣珍 A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.   Premium The race to build AI tools Gabey Goh Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?   Need for speed: Video creative must catch up with consumers Phil Townend If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore's Phil Townend highlights the challenges.     Japanese workers need to overcome guilt when it comes to holidays Miyako Hirano The Japanese are notorious for overworking and refusing to take holidays. Time to clock off?   Agency asks assault witnesses not to act like mannequins Ad Nut Bangalore agency Autumn Worldwide calls out passive bystanders to new year's incident.   Editor's Picks Wordplay welcome in HK, but poor efforts will be pun-ished Soon Chen Kang 江欣珍 Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.   Don't underestimate audio as an ad channel in Asia DK Tan Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.   Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more Staff Reporters A weekly roundup of people moves and account news worth noting.   Promoted Challenge Byron Sharp and grow your brand Marie Oldham The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Prospect: Head of Consumer - Global PR Agency Hong Kong

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.