Ignis launch campaign; Amazon TVCs; Social Engagement Meter: Most viewed on YouTube (1-10 Jan.); Opinion: How adland can crack gender equality in 2017; Unilever calls on leaders to drive fight against stereotyping

View in web browser   Wednesday, 18 January, 2017 'With the Ignis, it's about changing the perception of the company': Vinay Pant Raahil Chopra Maruti Suzuki's AVP-marketing explains the launch campaign and the differentiated TG   Amazon invites those who like 'big savings' for its 'Great Indian Sale' Campaign India Team Watch the ad films conceptualised by Orchard Advertising here   Unmetric Engagement Meter: Most viewed on YouTube (1-10 January) Campaign India Team Videos from Snapdeal, Axe, Royal Challenge, Asian Paints, ShopClues and more...   Opinion: How adland can crack gender equality in 2017 Cilla Snowball The ad industry is now collectively striving for gender equality, but we all have so much more to do to achieve it, says the author   Unilever calls on leaders to drive fight against stereotyping Simon Gwynn This follows a study that surveyed more than 9,000 people across eight countries including India   Sorrell: Davos 'bubble' failed to predict Trump victory Omar Oakes He had predicted the UK would vote to remain in the European Union last year, and that Trump's rival Hillary Clinton would win the US general election   Editor's Picks 'The idea of the sequel came from Bollywood': Vivek Nayer Raahil Chopra The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.   Creative Critique: Ad Reviews 16-31 December Campaign India Team Dhunji Wadia and Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens   Opinion: 'Look for the right partner in your client': Raj Kamble Raj Kamble From questioning the real power of social media to engaging in cause marketing with real impact, the author lists four takeouts from 2016   Opinion: The Emotional Grand Prix Josy Paul While clarifying that awards are important, the author says the effect of work on the people it touches is truly special.

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