Dentsu details more improper transactions | Mashable joins with Tencent | Use the 'F word' more

View in web browser   Wednesday, 18 January, 2017 Investigation shows scale of improper digital transactions at Dentsu David Blecken Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising clients.   Mashable partners with Tencent to launch in China Jenny Chan 陳詠欣 The two companies have partnered to translate Mashable content into Chinese.   Let's start using the 'F word' in meetings Danish Chan No, not that one. 'Fame'. It shouldn't be a dirty word, writes Grey's Danish Chan.     H+K Strategies appoints new Malaysia MD Faaez Samadi Michelle Tham takes on role as Justin Then departs.   Private View: Two creatives react to five recent ads In Private View, we ask two creative leaders to comment on recent work from around the region. Catch up here.   Editor's Picks Airline industry social-media trends and top content Ranjani Raghupathi Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.   Lenovo the most well-known Chinese brand overseas: BrandZ Soon Chen Kang 江欣珍 Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.   Here come the Chinese/Lunar New Year's ads New work from KFC and McDonald's. See which brand is offering lucky red underwear.   Promoted China's #1 digital advertising concern Staff Leading experts weigh in on transparency in China's fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Prospect: Head of Consumer - Global PR Agency Hong Kong

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