Toy story: It's time for gender neutrality | Sorrell's thoughts on revenge | Warc strategy prize winners

Plus: Content marketing strategies in China | MediaLink and Cannes partner up | F-word campaigns

View in web browser   Friday, 02 November, 2018 Premium Why it's time for toys and toy ads to go gender-neutral in Asia Olivia Parker Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.   Warc announces 2018 strategy-prize winners Staff Reporters Digital 'radio' preloaded with classic songs wins grand prix for Mumbai's The Womb.   Sorrell: 'Revenge? That'd be building the new-era, new-approach agency' Alex Brownsell The S4 Capital founder spoke at a Campaign Breakfast Briefing in London Thursday morning.     Innovation in content marketing doesn't happen by chance Jenny Chan 陳詠欣 Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.   MediaLink and Cannes partner to launch CLX at 2019 festival Oliver McAteer The two-day invite-only event will showcase the most innovative work in experiential form across the Palais.   News bites: IMMedia, Dentsu, TBWA Hakuhodo, Amplify, more Satisfy your hunger to know about the latest APAC people moves and business wins.   Editor's Picks F**k is all you need? Ad Nut Two new campaigns feature wordplay on the F-word. Doesn't this easy ploy for attention ever get old?   40 Under 40: Kathryn Carter of Snapchat Read about Kathryn Carter and the 39 other impressive members of our 2018 list.   'Petkind' campaign shows dogs can get away with anything Ad Nut Work for Petbarn by IdeaWorks (part of VMLY&R) shows a dog disobedience show.   Promoted Using data to drive human engagement in Thailand Staff Writer Understanding customer preferences requires in-depth first- and third-party data to build detailed customer profiles, an investment which can drive returns.   Events Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit   Event360 Nov 14, 2018 Hong Kong Ocean Park Marriott Hotel

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