The view from Starcom's top office | JWT changes leadership in HK | Necafé copies an old hair-dye ad

Plus: Porsche, Playstation start global reviews | Using AI ethically | Why you should read tech patents

View in web browser   Thursday, 29 November, 2018 “Nobody wants to work with a cloud over their head” Robert Sawatzky Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.   JWT makes leadership change in Hong Kong Matthew Miller Matt Parry appointed as MD as CEO Mark Webster continues in chairman role.   New Nescafé coffee campaign copies a 1980s hair-colour TVC Ad Nut But it's OK, because the new video from McCann Worldgroup is an homage to an oddly beloved old commercial starring actor Kenneth Tsang.     How YouAppi helped Bukalapak become Indonesia’s leading app Faaez Samadi CASE STUDY: Strong audience data and fast optimisation combined to bring many new users to Bukalapak’s platform.   PlayStation starts global creative-agency search Oliver McAteer, Lindsay Stein Six-year incumbent BBH is not participating in the review.   Porsche on hunt for global creative agency Omar Oakes High-end car marque is seeking agency to lead its creative efforts.   Editor's Picks AI: Why the automated revolution must be dignified Joseph Suriya For now, it's largely up to marketers to figure out on their own how to harness the benefits of AI while minimising ethical risks. Here are some guiding principles.   Tech patents spell the future of advertising. Are you reading them? Gracie Page For agencies wanting to solve their clients' future problems, there's one place you need to keep your eye on.   40 Under 40: Mitchell McBeath of Columbus Read about Mitchell McBeath and the 39 other impressive members of our 2018 list.   Briefs: TBWA, Huawei, MediaCom, PHD, WPP, more Keep up on all the week's people moves and business wins.   How specialist agencies are changing the agency model Luke Janich Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would've been unimaginable only a few years ago.   Events South Asia Agency of the Year Awards 2018 Dec 4, 2018 Mumbai   Japan/Korea Agency of the Year Awards 2018 Dec 6 - Oct 6, 2018 Tokyo

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