How to optimize your local business for voice search

Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?

SEW | Daily Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it's here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. Today, Stuart Shaw goes into how tp optimize your local business for voice search. Today's Top Story How to optimize your local business for voice search Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines. by Stuart Shaw Featured report: SEO: The complete strategy guide Ever wonder how to get your website to show up in search results? You're not alone. It's a question most online store owners ask once their website launches and they're ready to do business. Download this SEO strategy guide to learn. Download now Analytics An updated look at Alpha-Beta in a world of close variants Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. Read more by Lauren Crain Events Pinterest on visual search: key takeaways We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. Read more by Kimberly Collins SEO Voice search and local SEO: How to get started? There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. Read more by Guy Sheetrit How to optimize your Instagram account for search engines Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Read more by Manish Dudharejia Content Why Wikipedia is still visible across Google's SERPs in 2018 Google is always evolving. But some things in the world of search never change. Read more by Luke Richards Latest Report Useful links Promote your business 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com

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