Lane Crawford drops D&G | WATCH: 'Please help me market my SME' | Brand definition is good, but not enough

Plus: The latest APAC YouTube Ads Leaderboard | All the week's movers and shakers

View in web browser   Friday, 23 November, 2018 Premium Please Help Me Market My SME: Episode One Matthew Miller, Rick Boost A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.   D&G's crisis: HK's Lane Crawford drops brand Olivia Parker A crisis on this scale is "incredibly hurtful" according to one regional expert assessing what D&G's future in China might look like.   A brand cannot live by definition of purpose alone Paul Galesloot While a recent resurgence of interest in the long-term sculpting of brands is welcome, brand definition by itself won't drive growth. Here's what will, according to the Asia CEO of brand consultancy Cowan.     Briefs: Sizmek, TBWA, BBDO, Epsilon, more Catch up on all the latest people moves and business wins.   Here's the latest APAC YouTube Ads Leaderboard Staff Reporters Apple, HSBC, Honda, Shopee, Glico, Mitsubishi, Lifebuoy and more appear in this month's list of the top ad video in each of 12 APAC markets.   Editor's Picks Best spaces to work: Smaato Singapore Staff Writer Mobile ad platform taps California architect for its comfortable clean design of the new Singapore office, accentuated in white and pastel blue.   Driving Manulife's brand overhaul with a brighter shade of green Olivia Parker The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look-which originated in Asia-and explains why his design team is currently engrossed in a T-shirt competition.   40 Under 40: Samantha Jackson of Percolate Galactic Read about Samantha Jackson and the 39 other impressive members of our 2018 list.   Who made it to the AOY shortlists? Staff Reporters See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations in December.   Get in the game: Connecting with Asia Pacific's gamers Diyana Syafiqah Some marketers are still like noobs when it comes to reaching APAC gamers. Time to level up.   Events Re.Con Malaysia Nov 29, 2018 Mandarin Oriental, Kuala Lumpur   South Asia Agency of the Year Awards 2018 Dec 4, 2018 Mumbai

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