Sunday, 25 November 2018

Vegemite maker consolidates media and creative | Brands need to hug geeks | D&G begs forgiveness

Plus: Malaysia Effies winners | HappyFresh choose Performics | PHD, WPP AUNZ and more news in brief
 
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Monday, 26 November, 2018

Vegemite maker moves media from Carat to Thinkerbell

Matthew Miller

Melbourne agency will handle planning and buying for all of the company's brands.

 

Brands, hug a geek and get ready to sell

Robert Sawatzky

Plus, TV trouble, agency angst and other lessons learned from Re.Con Philippines in Manila.

 

D&G apologises to "every Chinese person in the world"

Olivia Parker, Soon Chen Kang 江欣珍

The famous designers say they will not forget this episode and the lessons learned, but the video's Chinese subtitles make no mention of the offensive comments Gabbana reportedly made via Instagram messages.

 
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Malaysia Effies winners announced

Staff Reporters

Tesco won brand of the year as Ensemble Worldwide, Grey Worldwide and Naga DDB Tribal all had multiple wins.

 

HappyFresh hires Performics Singapore

Faaez Samadi

Publicis agency to handle SEO mandate.

 

Briefs: PHD, WPP AUNZ, OMD, KRDS and more

Keep up on all the latest people moves and business wins.

 

In industry first, Dior Beauty debuts livestreaming sales on WeChat

Yiling Pan

The hour-long livestreaming session took place in Chengdu on November 16.

 

Editor's Picks

Premium

Please Help Me Market My SME

Matthew Miller, Rick Boost

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

 

Is Chinese masculinity in crisis or an opportunity for brands?

Ri An Quek

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.

 

Power List nominations close tomorrow

Olivia Parker

We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region.

 

40 Under 40: Vincent Kan of GroupM

Read about Vincent Kan and the 39 other impressive members of our 2018 list.

 
Promoted

Bangkok roundtable: Tackling tough issues on brand safety

Staff Writer

Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.

 

Best spaces to work: Smaato Singapore

Staff Writer

Mobile ad platform taps California architect for its comfortable clean design of the new Singapore office, accentuated in white and pastel blue.

 

Events

Re.Con Malaysia

Re.Con Malaysia

Nov 29, 2018

Mandarin Oriental, Kuala Lumpur

 
South Asia Agency of the Year Awards 2018

South Asia Agency of the Year Awards 2018

Dec 4, 2018

Mumbai

 
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