Plus: Has Apple jumped the shark? | Inside KFC's fcking clever campaign | Golin acquires Hurrah
Thursday, 22 November, 2018 | | | | | | Driving Manulife's brand overhaul with a brighter green Olivia Parker The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition. | | | | | | | | | | | KFC: A very fcking clever campaign Alex Brownsell CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK. | | | | | | | We have hit peak Apple Andy Pemberton The deals with Amazon and Google only point to one thing: sliding sales. | | | | | | | | | | | |
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