Wednesday, 21 November 2018

S4 Capital's APAC strategy, according to its new regional CEO | Dolce & Gabbana blasted in China | Manulife throws a new shade of green

Plus: Has Apple jumped the shark? | Inside KFC's fcking clever campaign | Golin acquires Hurrah
 
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Thursday, 22 November, 2018

APAC CEO will 'fast-track' S4 Capital's buildout in region

Matthew Miller

Newly appointed APAC CEO Michel de Rijk shares the company's APAC strategy exclusively with Campaign Asia-Pacific.

 

Driving Manulife's brand overhaul with a brighter green

Olivia Parker

The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition.

 

Chinese government cancels Dolce & Gabbana Shanghai show over "racist” campaign

Jing Daily Staff

Show axed after virulent reaction to new marketing campaign and racist posts from designer Stefano Gabbana's social media account.

 
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Golin Singapore acquires Hurrah Productions

Faaez Samadi

Takeover seeks to boost visual storytelling capabilities.

 

Get in the game: Connecting with Asia Pacific’s gamers

Diyana Syafiqah

Some marketers are still like noobs when it comes to reaching APAC gamers. Time to level up.

 

KFC: A very fcking clever campaign

Alex Brownsell

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

 

Briefs: Paul Davies lands at Epsilon

Catch up on people moves and business wins in our movers and shakers roundup.

 

Editor's Picks

We have hit peak Apple

Andy Pemberton

The deals with Amazon and Google only point to one thing: sliding sales.

 

40 Under 40: Gemma Hudson of WE Buchan

Read about Gemma Hudson and the 39 other impressive members of our 2018 list.

 

2019 Digital Media Awards now open for entries

Staff

DMA sets out to celebrate the best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

 

Data ownership critical to successful digital marketing

Faaez Samadi

Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.

 

Events

Re.Con Malaysia

Re.Con Malaysia

Nov 29, 2018

Mandarin Oriental, Kuala Lumpur

 
South Asia Agency of the Year Awards 2018

South Asia Agency of the Year Awards 2018

Dec 4, 2018

Mumbai

 
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