Nestle consolidates China media | Singles Day behind the scenes | Ad Fraud ain't going away

Plus: Asahi's surreal twist on Japan | News briefs from VMLY&R, Outbrain, BBH and many more

View in web browser   Friday, 09 November, 2018 Nestlé consolidates media buying in China with Mindshare Jenny Chan 陳詠欣 Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.   Premium Singles Day 2018: strategies of the major platforms Helen Roxburgh Ahead of the discount shopping festival's main day on Sunday, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they're going back to basics this year.   APAC mobile ad fraud to hit US$56 billion by 2022 Faaez Samadi TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.     A surreal invitation to drink Asahi Super Dry Ad Nut Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.   News bites: Outbrain, VMLY&R, BBH, OMD, Ogilvy, much more Satisfy your hunger for people-move and business-win news in our frequently updated digest.   Editor's Picks 40 Under 40: Andrew Collins of Mailman Read about Andrew Collins and the 39 other impressive members of our 2018 list.   The truth about advertising's long-hours culture Anonymous A senior creative lays bare the mental toll of the industry's culture of working long hours.   Pedigree declares festive 'Season of Good Dog' is here Ad Nut Because Christmas is not just for humans.   Events Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit   Event360 Nov 14, 2018 Hong Kong Ocean Park Marriott Hotel

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