Superunion CEO on trade war, cultural homogeneity | 4 must-know programmatic trends | Why brands shouldn't be too perfect

Plus: Mars consolidates media | HSBC reviews PR

View in web browser   Thursday, 09 August, 2018 Sorrell a 'small dot' in rearview mirror: Superunion CEO Olivia Parker In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.   4 programmatic trends you must get a grip on IAB Singapore Here's what APAC buyers and sellers need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.   The pratfall effect Richard Shotton Book excerpt: How flaws make a brand more appealing.     Mars consolidates global media planning and buying Alex Brownsell The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.   Briefs: Publicis, Geometry, Leo Burnett, Dentsu Sports, BCW, Wavemaker, much more Keep up on all the week's people moves and business wins in our frequently updated digest.   HSBC reviews global PR agency roster John Harrington A spokesperson referred to the review as periodic. PR Week understands the review will not affect the global corporate affairs and public affairs account.   Editor's Picks Celebrating 25 years of APAC's most prestigious awards Staff To continue the Award's rigorous competition, important changes have been added to this year's Agency of the Year Awards.   The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison Staff Reporters A story about a young fellow and his flirtatious holographic home companion. (WTF?)   How AirAsia used content marketing to drive a bookings take-off Faaez Samadi CASE STUDY: In partnership with Yahoo Singapore, the carrier's all-court native advertising and content marketing project led to a boost in purchase intent.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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