Mars global marketing head on innovation without chaos | Chevy turns to 6-year-olds for logo help | Spikes juries announced

Plus: Who's up for some 'nasty lemak'? | TBWA launches Bolt | Indonesia's favourite local brands

View in web browser   Tuesday, 14 August, 2018 Innovation without chaos: Mars global marketing head Faaez Samadi Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.   How 6-year-olds in China re-interpreted Chevrolet's logo Jenny Chan 陳詠欣 Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger consumers helped change that.   Premium The increasing Islamisation of Indonesia Gunjan Prasad Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?     Google launches cross-device reporting feature Babar Khan Javed Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.   Spikes Asia announces jury members (entry deadline is Friday) Staff Reporters Festival reveals list of 95 jurors from across region, including 49% women.   TBWA Asia launches Bolt Faaez Samadi New production facility will incorporate Flare Studios.   Editor's Picks Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'? Ad Nut Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.   Indonesia's top local brands A good price, high utility and a dash of nationalist pride go a long way in Indonesia.   Briefs: Text100 promotions, FCB KL wins Clorox We add people moves and business wins to our weekly digest as they come in.   Alert: Spikes Asia entry deadline fast approaching If you want one of these, you have until Friday to enter.   Events Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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