Is Big Tobacco wooing agencies again? | WPP settles with Yolk founders, makes India moves | Mindshare names Japan/Korea CEO

Plus: WhatsApp launches first Facebook ads integration | Omnicom buys management consultant

View in web browser   Friday, 03 August, 2018 Philip Morris reaches out to new agency for IQOS brand David Blecken The move signals changing dynamics between Big Tobacco and advertising.   WPP Singapore settles Yolk lawsuit Faaez Samadi Agreement ends case of alleged minority oppression by WPP Singapore and Grey Group.   Mindshare names Kevin Rooney CEO for Japan and Korea Staff Reporters Donna Kim remains as general manager of Mindshare Korea, while Kenichi Saito, former MD in Japan, moves to a GroupM role.     Briefs: UM, PRHK, DAN, Saatchis, Ikon, Cowan, much more Keep up on business wins and people moves in our frequently updated digest.   In India, WPP sells out of Rediffusion JVs, buys out Madhouse Prasad Sangameshwaran Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.   WhatsApp launches first integration with Facebook ads Simon Gwynn The new platform will allow brands to reply to users who contact them and send notifications such as shipping confirmations, appointment reminders or event tickets.   Omnicom makes first management, tech consulting purchase Lindsay Stein Credera—like consultancies—has direct access to Fortune 500 C-suite execs.   Editor's Picks Cook-at-home service introduces 'spokesveggie' Ad Nut An animated brussels sprout explains My Food Bag's benefits, as well as what happens to veggies the kids don't care for, in this campaign by Saatchi & Saatchi New Zealand.   Lego Technic creates live brand experience in China Surekha Ragavan The activation showcased the brand's functional systems with a variety of interactive challenges inspired by mechanical engineering.   Case study: Marvel Studios' Ten Years of Heroes exhibition Sanjay Surana How the Marvel Cinematic Universe - the most lucrative movie franchise in the world - immerses fans in an interactive, tech-driven show.   See Thailand's top 100 brands of 2018 Thai consumers are savvy to trends, but still have a soft spot for Japanese brands, according to an analysis of our exclusive research.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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