Havells film | Opinion: The purpose of purpose | Facebook top 20 | Mars consolidates global media planning and buying into MediaCom

View in web browser   Thursday, 09 August, 2018 Havells takes the emotional route to build on 'wires that don't catch fire' brand thought Campaign India Team Watch the film conceptualised by Soho Square   Opinion: The purpose of purpose - why does it matter to the consumer? Anju Joseph In a world that is becoming universally branded, brands have become essential mediators for many aspects of our lives including aspirations, relationships and beliefs, says the author   Mitrajit Bhattacharya moves on from Chitralekha Group Campaign India Team He is leaving to pursue entrepreneurial opportunities   Mars consolidates global media planning and buying into MediaCom Alex Brownsell The entire global business is worth $1.8 billion globally and kicks in starting in January.   Unmetric Engagement Meter: Facebook top 20 (21-31 July) Campaign India Team Posts from PhonePe, Ultratech, Aditya Birla Capital and more...   Editor's Picks 'I laugh at people who say that the advertising agency model has failed': Grey's Yash Samat Raahil Chopra We caught up with the chairman and MD to learn how Grey plans to re-emerge as a force, the challenges it faces and more...   New Business League: June 2018 update Campaign India Team DDB Mudra leads the creative rankings while Dentsu X is top of the media list   CIDCA 2018: Images from the awards night Campaign India Team Mindshare retained the Agency of the Year title at the Campaign India Digital Crest Awards 2018 (CIDCA), while Mahindra & Mahindra won the Client of the Year title   India's top 100 brands for 2018 Prasad Sangameshwaran Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.

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