Sunday 19 August 2018

First-ever ranking of New Zealand's top 100 brands | DAN acquires Amicus in Australia | Sound branding

Plus: Why Man City is launching an Amazing video series | Integrate your supply chain for better online sales | Have a zen Kit Kat break
 
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Monday, 20 August, 2018

See our first-ever ranking of New Zealand's top 100 brands

See our first-ever ranking of New Zealand's top 100 brands

Consumers from New Zealand took part in our Asia's Top 1000 Brands research for the first time this year.

 
Merkle buys Amicus Digital

Merkle buys Amicus Digital

Faaez Samadi

Dentsu-owned outfit seeks to bolster marketing cloud expertise.

 
Meet the 2018 Women to Watch: Kazuko Abe

Meet the 2018 Women to Watch: Kazuko Abe

Learn about this Google executive and the 39 other women in this year's list of remarkable women in APAC media and marketing.

 
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Weak supply chain integration hurts online sales: SAP

Weak supply chain integration hurts online sales: SAP

Babar Khan Javed

Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.

 
Make your ads sound clever: Why sound branding matters

Make your ads sound clever: Why sound branding matters

Emily Tan

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.

 

Editor's Picks

Why Man City is launching a series on Amazon Prime

Why Man City is launching a series on Amazon Prime

Ben Londesbrough

WATCH: Campaign UK attended the premiere of the club's new Amazon Prime series.

 
Have a Matcha Green Tea Kit Kat in a zen garden

Have a Matcha Green Tea Kit Kat in a zen garden

Oliver McAteer

A 360-degree video for the product's Canada launch has racked up 7 million views and double the usual completion rate for the platform.

 
Phew! Spikes deadline extended

Phew! Spikes deadline extended

You now have until 24 August to get your entries in.

 

Events

Brand Summit China 2018

Brand Summit China 2018

Aug 23, 2018

JW Marriott Hotel Shanghai at Tomorrow Square

 
Top 1000 Brands Breakfast Briefing | Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Sep 6, 2018

Singapore

 
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