FCB names new international head | Y&R wins Puma in China | Indonesia's top 100 brands

Plus: How to un-break performance marketing | Who needs a marketing degree?

View in web browser   Monday, 13 August, 2018 FCB names chief creative as new international chief Robert Sawatzky Luis Silva Dias is promoted to CEO of FCB International as Sébastian Desclée heads up new global content arm.   Puma appoints Y&R as AOR for China Staff Reporters Y&R China won the business via competitive tender against five other agencies.   Indonesia's top 100 brands for 2018 Because of belief in collective well-being, brands that are perceived to make people's lives better rank higher than goods that are merely functional.     Premium Do agencis need people with marketing degrees? David Blecken A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.   Briefs: Text100 promotions, FCB KL wins Clorox We add people moves and business wins to our weekly digest as they come in.   Editor's Picks How to un-break performance marketing Vivek Misra It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.   Alert: Spikes Asia entry deadline fast approaching If you want one of these, you have until Friday to enter.   Tokyo plastic effort hampered by lack of comms investment David Blecken Changing people's behaviour requires communications expertise, complains a frustrated official.   Promoted Why Japan might be the most innovative place in the world Staff Writer Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.   Events Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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