Dentsu wants in on driverless cars | Time to think about reciprocity for consumer data | An eye-popping magazine for kids

Plus: Alipay's mini-programs gain acceptance | The latest people moves and business wins

View in web browser   Wednesday, 15 August, 2018 Dentsu wants in on driverless cars David Blecken The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.   If relevance doesn't cut it with consumers, what will? Justin Peyton Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?   NTUC FairPrice supports eye-popping publication Eyeyah Matthew Miller Supermarket chain sponsors graphically intense publication devoted to educating kids about food.     Briefs: PHD, CtrlShift, SportCo.io, Text100, FCB, more Keep up with the latest people moves and business wins in our oft-updated digest.   Indonesia's top mobile-friendly brands Which brands are first in the hearts of a mobile-first populace, and why?   Alipay's mini-programs: What retailers need to know Jessica Rapp Alipay, the mobile payment app owned by Alibaba, has rolled out additional technological features for its mini-programs, which have been in beta testing since August 2017.   Editor's Picks Innovation without chaos: Mars global marketing head Faaez Samadi Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.   How 6-year-olds in China re-interpreted Chevrolet's logo Jenny Chan 陳詠欣 Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger 'consumers' helped change that.   Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'? Ad Nut Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.   Events Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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