Dentsu results and reorg plans | McDonald's media contenders | Tokyo's struggle to reduce plastic waste

Plus: Deadline warnings on AMP Awards, Spikes entries | Work from Hyundai, Pantene |

View in web browser   Friday, 10 August, 2018 With revenue up but profits down, Dentsu plans changes David Blecken The company is looking to become more agile under challenging conditions.   OMD, Starcom go head-to-head for McDonald's global markets Lindsay Stein The two agencies are competing for the media accounts in markets including China and Australia.   Tokyo plastic effort hampered by lack of comms investment David Blecken Changing people's behaviour requires communications expertise, complains a frustrated official.     4 programmatic trends you must get a grip on IAB Singapore Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.   Agency | Marketer Partnership Awards deadline is today The entry deadline for the 5th AMP Awards is today at 6 pm HK/SG. Presented in association with The Observatory, the AMP Awards celebrate Asia-Pacific's most successful and effective client-agency relationships.   Briefs: Digitias, IMMedia, Publicis, Geometry, Leo Burnett, much more Catch up on all the week's people moves and business wins in our frequently updated digest.   Alert: Spikes Asia entry deadline approaching If you want one of these, you have just a week left to enter.   Editor's Picks 'Family fire': An excellent film about a nightmare of violence Ad Nut US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.   Hyundai puts women in driver's seat after Saudi Arabia's ban lift Oliver McAteer The brand moves the conversation by asking 'what's next?' for women all around the world.   Indonesia singer Anggun croons for Pantene Ad Nut Singer wrote the song according to brief from Grey.   The pratfall effect Richard Shotton Book excerpt: How flaws make a brand more appealing.   Events Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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