Inside Accenture Interactive's HK workshop | What does responsible advertising look like? | PwC's latest media forecast

Plus: Is Gal Gadot the hero Asus needs? | Event Marketing Awards photos and winners

View in web browser   Thursday, 07 June, 2018 Behind Accenture Interactive's Chinese growth ambitions Robert Sawatzky A string of acquisitions may soon enable Accenture Interactive to connect the dots on marketing services for Chinese clients.   What does 'responsible advertising' look like? David Blecken During Global Marketer Week in Tokyo in May, Campaign asked representatives from some of the world's biggest consumer goods companies how advertisers can become better citizens. The first of a three-part series looks at responsibility in data usage.   OTT taking more entertainment revenue in Hong Kong, China Soon Chen Kang 江欣珍 Also, according to PwC's latest entertainment and media forecast, total digital revenue is growing at a 5.1% pace in Hong Kong and a 7.2% clip in China.     Is Gal Gadot the hero Asus needs? Ad Nut The Wonder Woman star lends appeal to new global product-launch campaigns through J Walter Thompson Singapore.   Integral Ad Science: Acquisition will mean investment in Asia Babar Khan Javed APAC MD Stephen Dolan comments on the company's acquisition by Vista Equity Partners.   Editor's Picks Event Marketing Awards: Winner list and photos Staff Reporters The Event Marketing Awards ceremony was held in Hong Kong Wednesday night.   Chart the ups and downs of two (or more) brands Plug in the brands you care about and see their APAC brand-perception ranking over the last 14 years.   Video tour: Our editors introduce the Top 1000 Staff Reporters Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.   See 50+ APAC Cannes contenders APAC creative leaders tell us what will win and why.   Events CampaignComms Jun 13, 2018 J.W Marriott   PR Awards Asia 2018 Jun 13, 2018 JW Marriott Hotel

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