Agency-client relationships in India see a major improvement | Cannes Contenders: Cheil WW India | Cannes Lions: Six Indian shortlists | Gatorade film | WARC Awards: Havas wins Silver
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Mindshare retained the Agency of the Year title at the Campaign India Digital Crest Awards 2018 (CIDCA), while Mahindra & Mahindra won the Client of the Year title
Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that chief executive John Seifert says will "build a new model for our industry".
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