Cannes Contenders: Lodestar UM | Women Leading Change Awards: Anita Nayyar is CEO of the year | Dalbir's Diary | T.O.M. Tweets | Weekend Wrap

View in web browser   Friday, 01 June, 2018 Cannes Contenders 2018: Lodestar UM Campaign India Team Believe your entry deserves a Lion? Send us the work and the case   Women Leading Change Awards 2018: Anita Nayyar is CEO of the year Campaign India Team The winners of the Women Leading Change Awards were revealed Thursday night in Singapore.   Weekend Laugh: Producer's Diary by Dalbir Singh Dalbir Singh The co-founder of Kiss Films continues with his weekly sketches for Campaign India   T.O.M. Tweets Campaign India Team Some tweets that caught our attention over the past week   Weekend Wrap: 1 June Campaign India Team In the news: Casio, Crow's Nest, Digital Latte, Indigo Consulting, Nikulsan, Phantom Ideas, Pitchfork Partners   Happy mcgarrybowen Gurgaon hires Vimal Singh as senior creative director Campaign India Team The agency has also transferred Varun Khullar as creative director to its Gurgaon creative team   Royal Enfield ropes in Shubhranshu Singh as head - global brands Campaign India Team Was EVP and head of marketing at Star Sports prior   Editor's Picks When the Pandey brothers went social with Campaign Campaign India Team In probably their longest engagement on social media till date, the Pandey brothers answer the questions young adland always wanted to ask them   CIDCA 2018: Shortlists announced (part two) Campaign India Team Find shortlists for the remaining categories here   CIDCA 2018: Shortlists announced (part one) Campaign India Team Find shortlists for 21 of the 42 categories here   Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital Alex Brownsell Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".

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NEW: Exclusive APAC gender-survey results | To address inequality, first address culture | Women Leading Change winners

Plus: MediaWorks 2018 recap and photos | Hyundai's overtly inclusive campaign | Tencent's dramatic King of Fighter reboot | Gin brand makes up its past

View in web browser   Friday, 01 June, 2018 New gender-equality survey: Change slow in coming Olivia Parker Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in APAC media and marketing finds that while awareness of gender issues has improved, change isn't fast or visible enough — and sexual harassment is not a small problem.   Premium To address inequality, first look at culture Anne Rayner Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.   Women Leading Change Awards winners Staff Reporters The winners of the Women Leading Change Awards were revealed Thursday night in Singapore.     Hyundai's overtly inclusive global campaign Ad Nut Brand targets diverse young families with fun campaign through Jung von Matt for new Santa Fe model.   Teamwork, mentoring and initiative on show at MediaWorks 2018 Rick Boost The winning team won in part by thinking (and venturing) outside the event venue.   Tencent uses dramatic live action for global KOF relaunch David Blecken Arcade legend King of Fighters gets a contemporary feel in a short film by the director of 'Gravity Cat'.   Old Blood Gin makes up its own (outlandish) heritage(s) Ad Nut Cheil Canada's campaign for the Singapore-based brand's launch concocts a series of equally implausible alternate histories.   Briefs: Zeno Group, Mirum, Stink Shanghai, more See all this week's key people moves and business wins.   Editor's Picks CPRFHK to HKPR: Public-relations association rebrands Jenny Chan 陳詠欣 Group changes from 'CPRFHK' to 'PRHK', and has a new logo in "modular geometric shapes".   Cannes contenders: 'OK Go: Obsession for Smoothness' by Six Inc. Staff Reporters Six Inc.'s extravaganza for Double A achieved the unthinkable by making paper exciting, and is a reminder of the value of physical craft.   Cannes contenders: 'Bit better Fallout' by TKT Sydney Staff Reporters This campaign put V Energy drink into the game Fallout4.   Cannes contenders: 'Armoured truck' by DDB New Zealand Staff Reporters An apparent heist flick is actually a film for Lotto NZ-and was inspired by a true story.   Cannes contenders: '3 minutes' by Apple Singapore Staff Reporters Filmmaker Peter Chan's 7-minute movie about a 3-minute reunion touched hearts on Chinese New Year.   See 50+ APAC Cannes contenders APAC creative leaders tell us what will win and why.   Events Event Marketing Awards Jun 6, 2018 Hong Kong   CampaignComms Jun 13, 2018 J.W Marriott

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「日本のクリエイティブ、カンヌ受賞作を予想」

ウェブ・ブラウザで見る   2018年6月1日 金曜日   世界マーケティング短信：ソレルはなぜ、再びWPPを興すのか Campaign staff 今週も世界のマーケティング界から、注目のニュースをお届けする。   カンヌライオンズ受賞作を予想する Campaign staff 来月に迫ったカンヌライオンズ2018。Campaignでは、アジアのクリエイティブリーダーたちに受賞作品を予想してもらった。対象としたのは、自社の作品以外のものだ。   コカ・コーラ、本物志向の消費者に向けてチューハイを発売 David Blecken 缶チューハイで、高級感は訴求できるのか？     ピュブリシスのAI「マルセル」は、いかに誕生したか Emily Tan ピュブリシスグループは5月24日、AI（人工知能)を用いたプラットフォーム「マルセル（Marcel）」をついに発表した。   IPA、アクセンチュアのプログラマティック参入を非難 Omar Oakes 英国の広告業者団体IPAは、大手コンサルティング会社アクセンチュアのプログラマティックバイイングへの新たな参入を「明白な利益相反」と糾弾した。   パルムドール受賞、AOI Pro.が描くエンターテインメントの将来 David Blecken 今年のカンヌ国際映画祭で最高賞に輝いた「万引き家族」。その制作を担ったAOI Pro.（アオイプロ）の社長が、広告界におけるエンターテインメント制作のスキルの重要性を説く。   テンセント、日本発ゲームのリローンチに日本の制作陣を起用 David Blecken ゲームセンターで長らく親しまれてきた格闘ゲームを、「重力猫」の監督が現代風な世界観で描く。   The Trade Desk プログラマティック・サミット 2017年のサミットの成功を受け、今年も日本で第2回目のプログラマティック・サミットを開催することが決定いたしました。今回もプログラマティック分野について、マーケターやエージェンシーリーダーの皆さまをサポートいたします。

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