Regulating data post-FB crisis | APAC M&A lags globe | Yum China CMO's lessons

View in web browser   Thursday, 12 April, 2018 Premium Who will control your data destiny post-Cambridge Analytica? Helen Roxburgh Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.   APAC agency M&A growth lags global feeding frenzy Robert Sawatzky While global acquisitions soar 126% in Q1, Asia has seen fewer deals, according to R3's latest tables.   Yum China CMO's modern marketing for an old recipe Jenny Chan 陳詠欣 Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai     National Arts Council retains Ogilvy PR Faaez Samadi Agency will handle all communications work for arts body.   Tangrams announces new 2018 jury presidents Olivia Parker With the entry deadline approaching, Asia-Pacific's largest effectiveness and strategy awards announces two new jury presidents.   Want C-suite buy in? Simplify your metrics Babar Khan Javed Experts in digital transformation share how they build the business case for driving change.   Editor's Picks Want better mobile ads? Use the whole phone Faaez Samadi Decent mobile-led creative and using the technology that exists in today's smartphones will lead to boosted engagement, according to AdLudio's Asia-Pacific head.   Premium China, America and the race for AI supremacy Matthew Keegan As China and the USA compete to become the world's first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.   Events Media360Indonesia Apr 23, 2018 Shangri-La Hotel Jakarta   Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

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