Monday, 23 April 2018

Marriott's localisation lessons | Thoughtful Media ex-global chief responds | Dailymotion revamp

 
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Tuesday, 24 April, 2018

Premium

"It could have happened to a lot of people": Marriott exec on China-site shutdown

Olivia Parker

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

 

Thoughtful Media global president refutes fraud allegations

Mark Ingrouille says allegations against him in a TMG company statement are "bollocks"

 

Dailymotion revamps platform for personalized UX

Babar Khan Javed

Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.

 
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Photos and highlights from Media360 Indonesia

Matthew Miller

From upstart local brands to major FMCG leaders, with media agencies and platform owners alongside, the industry gathered to discuss the future of media in Indonesia yesterday in Jakarta.

 

You've got the CEO's ear... and nose too

Robert Sawatzky

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

 

Tip Sheet: 5 Countermeasures to blackhat SEO tactics

Babar Khan Javed

SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.

 

Editor's Picks

China's food brands deal with indigestion overseas

Jenny Chan 陳詠欣

Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products-for now.

 

PR360 evolves into CampaignComms

Staff Reporters

You spoke, we listened. In an age where PR is so much more than Public Relations and earned media, how can communications professionals redefine their role to win in the digital world? Join us at the new CampaignComms to learn more.

 

No, a keyboard app can't 'prevent tragedy from depression'

Matthew Miller

Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.

 

Events

Digital360Festival

Digital360Festival

Apr 25 - 26, 2018

JW Marriott Hotel Shanghai at Tomorrow Square

 
DigitalWorks

DigitalWorks

Apr 25, 2018

Shanghai

 
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