Dear Sir/Madam,
Campaign Asia-Pacific is proud to announce that our PR360 event, which will take place this year on
13 June in Hong Kong, has been rebranded as
CampaignComms. For six years, PR360 has been the industry standard event for Asia's communications leaders, bringing together PR trailblazers and veterans under one roof for a day of insight and analysis. So why change now?
Communications in Asia has evolved and matured at such pace that it's unrecognisable to what PR was five years ago. Historically, communications and PR professionals might have looked to the West for inspiration and innovation but Asia has become a hub for new ideas and creativity. Now, we only need to look within, as KOLs and influencers dominate, e-commerce thrives, new channels develop and digital and economic growth goes from strength-to-strength.
Asia will only continue on its quest for global innovation through contemporary ways of thinking, advancing technologies and new rules for brand engagement. It's time to step up the game and rewrite the rulebook. This year at CampaignComms, you can expect to see a greater focus on regional and local PR and comms in APAC. We will examine the factors that are redefining PR in Asia, including specialism, e-commerce, data ethics, and brand authenticity.
We know the next era of social and digital influence in Asia will be an exciting one.
CampaignComms is where we will come together to anticipate the evolution of this industry and stimulate change for a dynamic future.
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