Exclusive with Grey's global CEO Michael Houston | APAC beats world in viewability, brand safety: IAS

Plus: Live updates from Digital360 Festival | MullenLowe wins Edgewell global remit | Deep design to the rescue

View in web browser   Thursday, 26 April, 2018 Advertising does too much navel gazing: Grey's global CEO David Blecken In Tokyo, Campaign asked Michael Houston about WPP without Martin Sorrell, why big clients are increasingly dissatisfied, and how the industry can be more welcoming.   APAC exceeds global averages for viewability, brand safety Matthew Miller TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.   What's happening at Digital360Festival in Shanghai Staff Reporters Join us for live news updates, observations and photographs from the Digital360Festival in Shanghai.     Schick parent Edgewell taps MullenLowe Group as global creative agency Staff Reporters Agency network will work with personal care company in 50 markets, including Japan and Australia.   Insider launches growth-management platform Babar Khan Javed Company has set sights on Indonesia, Korea, and Japan for its rollout.   Deep design to the rescue: Solving wicked future problems Dash Tirthankar 'Deep design' is a way of bringing clarity and order to a discourse on design that focuses on the human, but seems to lack empathy for human needs.   Twitter's ad revenue shoots up 28% Emily Tan These results were in tandem with growth in Twitter's daily-active-users (DAUs), which grew 10% year-on-year.   Facebook revenue soars despite data privacy scandal Oliver McAteer Indonesia drove growth in active-user numbers, according to the company.   Editor's Picks In brief: Leo Burnett, Terry Savage, Y&R, much more Our digest of the latest appointments and business wins, updated frequently.   Premium Sun Tzu and the art of running a global creative network Atifa Hargrave-Silk DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.   DigitalWorks 2018: Takeaways, photos, and results Jenny Chan 陳詠欣 This is an archive of our live updates from yesterday's DigitalWorks in Shanghai, an interactive Chinese-language training workshop for China's rising stars in the media industry.   Promoted Creativity or technology: Which will own the future? Rick Boost, Staff Reporters CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360   Events MediaWorks May 23 - 26, 2018 Bangkok   Women Leading Change Awards & Conference May 31, 2018 Singapore

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