Fraudsters descend on mobile apps | Digital A-List 'Achievers' announced | Mobile time surpassed TV time in Chine

View in web browser   Thursday, 19 April, 2018 Mobile app fraud up 30% to $700 million a year: AppsFlyer Babar Khan Javed As both sides gain sophistication, fraud has become a high stakes race.   Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer Soon Chen Kang 江欣珍 TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.   Aston Bridgman leaves co-president role at Finsbury Japan David Blecken The agency is expected to name a new co-president soon.     Meet China Digital A-List's class of 2018: Achievers Staff Writer This year's Achievers (成就者) category set the bar high.   Snapchat launches shoppable AR Lenses Simon Gwynn Adidas and Candy Crush developer King are among the first users.   Briefs: Bloomberg, Grey Group, Dentsu Sports, much more Follow people moves and account news in our frequently updated weekly digest.   Amazon launches Alexa Agency Plan Babar Khan Javed In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.   Editor's Picks Why Google's claims about audio transcription matter for marketing Babar Khan Javed Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.   Samsung project helps people with autism run a restaurant independently Simon Gwynn Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.   Improving ad standards means investing in them: GroupM Babar Khan Javed The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.   New taxi screens make ad-watching all but mandatory Matthew Miller OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.   Events Media360Indonesia Apr 23, 2018 Shangri-La Hotel Jakarta   Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

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