Who moved my cheese in China? | Award bait season | KraftHeinz dunks new biscuits in Tmall

View in web browser   Monday, 30 April, 2018 'Award bait' season is upon us again Ad Nut Our pal Ad Nut once again collects suspiciously purpose-driven campaigns from around the world that for some reason tend to show up at this time of the year. So far, most of them aren't terrible and some look promising.   How Kraft Heinz will sell its new biscuit brand on Tmall only Soon Chen Kang 江欣珍 The Jif Jaf brand is launched exclusively on Tmall for its debut in China.   Premium Who moved my cheese? Chinese consumers did Jenny Chan 陳詠欣 SECTOR STUDY: China may be one of the hardest markets across the globe in which to sell cheese directly, but sneaking the product into other foodstuffs is making it more palatable.     Facebook 'social search party' to help find missing people Olivia Parker Facebook pages are often created to raise awareness of missing people; now a campaign by the Australian charity MPAN hopes to use the social network's recognition algorithms to actively search for them, too.   On your marks, get set…cliché Ad Nut 'Good enough will never change the world' says Stanchart, and neither will their ad.   One-word answers with VaynerMedia CEO Gary Vaynerchuk Lindsay Stein The entrepreneur tells Campaign what agency leaders should focus on and more.   Editor's Picks Advertising does too much navel gazing: Grey's global CEO David Blecken In Tokyo, Campaign asked Michael Houston about WPP without Martin Sorrell, why big clients are increasingly dissatisfied, and how the industry can be more welcoming.   Sorrell's pay fell more than 70%, WPP annual report reveals Simon Gwynn WPP's former chief executive Sir Martin Sorrell was paid a (relatively) measly £13.9m by the company in 2017, its annual report shows.   IPG CEO praises 'range of agencies' for Q1 revenue growth Oliver McAteer The strong start to 2018 means the firm is on track to hit financial targets for the year, said Michael Roth.   Events MediaWorks May 23 - 26, 2018 Bangkok   Women Leading Change Awards & Conference May 31, 2018 Singapore

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