Chinese food brands hard to swallow abroad | Vodafone attracts PETA wrath | Ford review bad news for WPP

Plus: PR360 rebrands to CampaignComms | Grab's big plans for SE Asian transport | Bypass YouTube with new Google ad format

View in web browser   Monday, 23 April, 2018 China's food brands deal with indigestion overseas Jenny Chan 陳詠欣 Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.   Vodafone's pugs make PETA pugnacious in India Staff Reporters The animal-rights organisation called out Vodafone for using the dogs in its ads, saying the brand shouldn't encourage breeding of 'genetically compromised' animals who are often in pain.   PR360 evolves into CampaignComms Staff Reporters You spoke, we listened. In an age where PR is so much more than Public Relations and earned media, how can communications professionals redefine their role to win in the digital world? Join us at the new CampaignComms to learn more.     Ford's global creative review spells trouble for longtime partner WPP Lindsay Stein The automaker is one of WPP's largest accounts.   Google's new video ad format doesn't need YouTube Babar Khan Javed Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.   Grab wants to overhaul entire SE Asian transport system Olivia Parker Following its recent acquisition of Uber's business in the region, Grab president Ming Maa discusses Grab's evolution from its beginnings as a ride-sharing platform.   Editor's Picks No, a keyboard app can't 'prevent tragedy from depression' Matthew Miller Samsung and BBDO claim a new keyboard app performs a kind of emotional autocorrect. But the companies have gone too far in their claims, and the tool doesn't seem to work very well either.   Goats who stare at men in pickup trucks Ad Nut WORK WORTH A WATCH: 'Not to be outdone' for GM Holden by The Monkeys   Meet China Digital A-List's class of 2018: Achievers Staff Writer This year's Achievers (成就者) category set the bar high.   See the new Asia-Pacific YouTube Ads Leaderboard Staff Reporters Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.   Read and Scott: Break-up of WPP makes no sense Gideon Spanier Memo to WPP's 130,000-plus staff says that "in a world where clients need faster, more agile, integrated solutions, we need to get closer together, not further apart."   Events Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   DigitalWorks Apr 25, 2018 Shanghai

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