DAN's new APAC programmatic chief | PropertyGuru gets more personal | Adludio's mobile ad quest

View in web browser   Wednesday, 11 April, 2018 Dentsu Aegis hires APAC programmatic head Faaez Samadi The newly-created role falls in line with DAN's strategic digital roadmap.   Personalisation at the core of PropertyGuru's brand refresh Babar Khan Javed PropertyGuru has overhauled its brand image and user experience to reflect the greater role it plays in people's lives, the company's CMO tells Campaign Asia-Pacific.   Want better mobile ads? Use the whole phone Faaez Samadi Decent mobile-led creative and using the technology that exists in today's smartphones will lead to boosted engagement, according to AdLudio's Asia-Pacific head.     Holding companies put competition aside to launch brand safety bureau in US Oliver McAteer Media agencies across IPG, Omnicom, WPP, Dentsu, MDC and more are coming together.   W Asia launches specialist luxury service Faaez Samadi Agency announces global partnership with Facets PR that encompasses Asian luxury market.   Are things equal for men and women? Have your say Olivia Parker Do men and women really have the same opportunities at work? Have your say before the end of the week by taking our gender-equality survey, in association with Kantar.   Editor's Picks Six changes marketers must make after Cambridge Analytica Michael Daley No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.   Stop flogging talent, it's simple common sense: MullenLowe APAC CEO Faaez Samadi You can't properly incentivise your staff if they are asked to do one thing but judged on something else, according to Vincent Digonnet.   Dove tries to fix Japan's low 'body esteem' David Blecken A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.   Events Media360Indonesia Apr 23, 2018 Shangri-La Hotel Jakarta   Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

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