A idea from Nepal to revive print media | Acquisitions: Publicis Media, M&C Saatchi | I-Com Global Summit special coverage | Jonty Rhodes on endorsements

View in web browser   Wednesday, 11 April, 2018 View from Nepal: An innovation that packs a punch Ujaya Shakya The author talks about a unique promotion that could give the print media a much needed booster shot   Publicis Media acquires Ecosys OOH Campaign India Team The acquisition will help Publicis Media consolidate its presence in the growing OOH segment   M&C Saatchi acquires Scarecrow Communications Campaign India Team The acquisition will provide the Indian agency enhanced access into areas like mobile, entertainment and sports.   I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation Campaign India Team Mindshare's chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL   I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue Raahil Chopra Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian   'I never got into the situation where I had to turn down brands': Jonty Rhodes Raahil Chopra We spoke with the ex-South African cricketer about brand endorsements and more on the sidelines of Goafest   Haier takes a clean swipe at the competition Campaign India Team Watch the film made by Zero:Zero creative solutions here   Promoted Partner Content: Tetley's latest campaign promotes positive health with green tea Campaign India Team Watch this latest TVC by Tetley featuring Deepika Padukone, perfectly describing eating habits and a way to cleanse.   Editor's Picks Bark and byte: Indians watch Netflix along with their pets Campaign India Team In a global survey, India ranks the highest in watching Netflix with pets   Goafest 2018: Pictures from day two (part two) Rohit Gaonkar The second day of Goafest featured Sidharth Malhotra, Rajyavardhan Rathore and Jonty Rhodes among others. Here are some images from the day...   Sudarshan Dheer: Goodbye, logo legend Ramu Ramanathan The man who created the Hindustan Petroleum, Titan and Kissan logos, Sudarshan Dheer, is no more. Campaign India pays tribute to logo legend.

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