The question you always wanted to ask the Pandeys | Suhana, Gatorade films | Uber: forgetful cities | ZEEL calls off 9X deal

View in web browser   Monday, 19 March, 2018 The question you always wanted to ask the Pandeys Campaign India Team Campaign India invites advertising and marketing executives for a tete-a-tete with the Pandey brothers   MMGB: When the only thing you love is food Campaign India Team Watch the film conceptualised by Sideways Consulting here   People from Bengaluru 'most forgetful': Uber study Campaign India Team What do Indians forget the most? Which day was the most forgetful day in 2017? A study by cab aggregator Uber, based on user habits, throws up some interesting anecdotes.   ZEEL calls off deal to acquire 9X Media Campaign India Team The deal was supposed to be worth Rs 1,600 million   Gatorade gets PV Sindhu to 'sweat more' alongside Messi Campaign India Team Watch the TVC conceptualised by TBWAChiatDay Los Angeles and adapted by J Walter Thompson India here   Editor's Picks Blog: Rich Kid Poor Kid Sandeep Goyal Millennials are increasingly substituting pretence with practicality. That prompts the author to ask, if so rich, why so poor? If so poor, why so rich?   Stephen Hawking: How brands harnessed the physicist's star power Staff World-renowned physicist Stephen Hawking has died aged 76. Campaign showcases his best-known work with brands over the years.   View from Nepal: Long live women power Ujaya Shakya In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation   Opinion: Traditional marketing in the digital age Shivakumar Ganesan The author prescribes five steps to measure ROI on non-digital advertising.

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