Netbooster Asia sells to Frence concern | Twitter to stream more sports | Gender pay gap in comms: 28%

Plus: 5 myths of online crisis management | SXSEast? China looms large in Texas

View in web browser   Thursday, 15 March, 2018 Men in comms in APAC earn 28% more than women Olivia Parker A new report by Prospect and PublicAffairsAsia lays bare the extent of the pay gap between genders in the PR and communications industry in Asia Pacific.   NetBooster Asia operations sold to France's Artefact Jenny Chan 陳詠欣 The acquiring company intends to challenge both GAFA (Google, Apple, Facebook, and Amazon) dominance and major consultancies.   Twitter unveils new APAC sports streaming deals Faaez Samadi From football to table tennis, deals encompass new partnerships and extensions of existing ones.     'We're so screwed…': Online crisis-management myths, debunked Ray Rudowski Social media-driven crises strike terror into the hearts of many brand marketers. But much of the panic is due to unfounded fears.   Spikes Asia announces new festival director Staff Joe Pullos joins Spikes Asia from Event Cinemas.   Nippon Paint appoints media agency in Pakistan Babar Khan Javed The multinational paints manufacturer sought a media mix that could ensure brand recall among consumer and corporate decision-makers.   Omnichannel is old hat, and more takeaways from eTail Asia Faaez Samadi Omnichannel is old hat, digital transformation is crucial, and it's really important to keep focused on experience, according to speakers at this year's event in Singapore.   Briefs: Y&R, Ogilvy, WE Buchan, OMG, Jet8, more Keep up with our always growing compilation of people moves and account wins.   Editor's Picks SXSEast: China looms large in Texas Doug Baker Amid the smell of BBQ food and Texan drawls, one word keeps popping up at this year's SXSW: China.   Stephen Hawking: How brands harnessed the physicist's star power Staff Reporters World-renowned physicist Stephen Hawking has died aged 76. Campaign showcases his best-known work with brands over the years.   Promoted Discovering China: MarketingPulse conference 2018 Staff Writer Speakers from major brands and standout Chinese agencies are scheduled on the day.   Google took down 3.2 billion 'bad ads' last year Emily Tan Scraping, cloaking, tricking for clicks and installing malware among the nefarious activities that provoked removal.   Take Campaign's new survey on gender-equality progress Olivia Parker One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.   Who will be on China's Digital A-List 2018? Staff Do you see yourself as a digital disrupter, motivator or achiever in China? Maybe you know someone who is? Nominate her or him for our 2018 China Digital A-list!   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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