Weekend Watch: Incredible India
Campaign India Team
Watch the film conceptualised by McCann here
Every major holding company calls on Gen Z to carry out 2 billion tiny acts to change the world
Oliver McAteer
Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.
Weekend Laugh: Producer's Diary by Dalbir Singh
Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
AME Awards 2018: Brave New World, Service Plan bag Gold
Brave New World also won two Silvers; Mankind Pharma and J Walter Thompson also among winners
Phone Pe leaves papa with few excuses to step out
Watch the film conceptualised by Lowe Lintas Bengaluru here
T.O.M. Tweets
Some tweets that caught our attention this week
I-Com Global Summit 2018: Three shortlists from India
Kantar & Gain Theory and Single Interface earn shortlists in the 'Data Creativity Awards' while Vidooly makes the cut in the 'Data Startup Challenge'
Weekend Wrap: 16 March
In the news: Appy Fizz, Aptech, Bella Casa, Paytm, Pulp Strategy
Stephen Hawking: How brands harnessed the physicist's star power
Staff
World-renowned physicist Stephen Hawking has died aged 76. Campaign showcases his best-known work with brands over the years.
Goafest 2018: Adland to keep calm and do yoga with Baba Ramdev
The speaker line up this year includes Patanjali Ayurved's Baba Ramdev, banker Rana Kapoor, sportspersons Sania Mirza and Jonty Rhodes
Four-day week? Independent agencies experiment to reduce overwork
Soon Chen Kang
Hong Kong-based APV is trying a four-day work week, while Hong Kong Secret Tour gave everyone a month-long sabbatical (in two 'shifts').
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