YouTube updates criteria for creators | Blippar, Magnum apply AR to ice cream | News on Iris, BBDO, DentsuX and more

Plus: Meet Leticia, the somewhat dim domestic helper learning about her rights

View in web browser   Wednesday, 17 January, 2018 YouTube updates monetization eligibility criteria Babar Khan Javed In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.   Blippar partners with Magnum for Singapore AR campaign Faaez Samadi AR platform allows consumers to create custom ice creams they can then buy in store.   A dim but likeable domestic helper learns about her rights Ad Nut Singapore's Ministry of Manpower takes a comedic approach to promoting fair treatment of domestic helpers. But is stereotyping a wise course?     News briefs: Iris Singapore, BBDO Vietnam, DentsuX, Impact Radius Plus, items on SpotX, OMD Melbourne, The Monkeys, Publicis One, Havas Singapore and more, in this week's 'moves and wins' column.   'Masculinity undone' and 'conceptual realism': Getty Images' visual trends Yasmin Arrigo Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.   Editor's Picks A visit to Accenture's collective creative Digital Hub Rick Boost In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?   Behind Visa's vision of a cardless Winter Games David Blecken With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.   Loyalty-program emails are actively ignored: Return Path Babar Khan Javed A report by Return Path provides benchmarks for the 10 most common types of marketing messages.   Promoted L'Oréal China's Michael Zhang weighs in on data, successful digital campaigns Staff Writer A unique perspective from the frontlines of the eighth annual Tencent MIND Awards.   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

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