Time to get serious about mobile page speed | Your cross-media efforts may be failing | TBWA imports from China for acquisition role

Plus: Meet Japan's heavily used ambassadors | Dangers in PyeongChang

View in web browser   Thursday, 18 January, 2018 TBWA names regional head of customer acquisition Matthew Miller The agency has hired Greater China digital leader Lars Bjørge from Omnicom stablemate PHD.   Over half of APAC consumers say ads now more intrusive Olivia Parker A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.   Slow mobile pages will hurt your ranking: Google Babar Khan Javed Advertisers have until July to get their mobile pages up to speed.     Japan's most in-demand celebrity endorsers David Blecken Celebrities like Rola seem to have unlimited appeal for advertisers. But how impactful are they for each of the 10-plus brands they endorse?   Mini lines up agencies for first electric car marketing push Omar Oakes German creative shop Jung von Matt, Mini's lead global agency, is pitching for the new brief, against Anomaly, Droga5 London and We Are Pi.   Publicis One moves Asia CEO from Tokyo to Singapore David Blecken The move will put the network's regional head closer to multinational clients.   News briefs: JKR, Havas Media, Matthew Marsh, FTI Consulting, much more Plus, items on Iris Singapore, BBDO Vietnam, DentsuX, Impact Radius, SpotX, OMD, The Monkeys, and more, in this week's 'moves and wins' column.   Editor's Picks PyeongChang 2018: Dangers and opportunities for brands Lauren Evans Thinking of congratulating an athlete on social media? Beware the Olympic Committee's Rule 40.   A visit to Accenture's collective creative Digital Hub Rick Boost In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?   Promoted Are you using the metrics that matter in your mobile marketing? Staff Writer The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.   A dim but likeable domestic helper learns about her rights Ad Nut Singapore's Ministry of Manpower takes a comedic approach to promoting fair treatment of domestic helpers. But is stereotyping a wise course?   Events Programmatic Maestros Audiocast Jan 30, 2018 Online   Campaign360 Mar 20, 2018 Capella Singapore

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