The key to Go-Jek's marketing success | The power of pop-ups | Coca-Cola lets influencers ignore the brand book

Plus: How FrieslandCampina supports milk-tea culture in Hong Kong

View in web browser   Thursday, 04 January, 2018 Go-Jek is in the time-selling business, says CMO Faaez Samadi, Rick Boost Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.   Premium Pop-up power: Short-term shops stoke FOMO Foong Li Mei Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.   Coca-Cola takes on PepsiCo with influencers in Pakistan Babar Khan Javed Taking on the snack and beverage brands of its rival PepsiCo, Coca-Cola in Pakistan has partnered with United Snacks for an Instagram-led campaign featuring influential digital artists.     Black & White legacy: Brand supports HK milk tea culture Soon Chen Kang 江欣珍 FrieslandCampina has tied itself to the favourite drink of Hong Kongers through a number of CSR initiatives.   Editor's Picks See human run. See human jump. Go human, go. Ad Nut From France: 'Agility masters', by Marcel for Granola (Mondelez).   Promoted Programmatic in Asia: Onwards and upwards in 2018 Matt Harty Mobile, connected TV and the China market are all primed for major development in the year ahead.   We read all these 2018 forecasts, so you don't have to Matthew Miller Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.   New Business League: See the latest leaderboards Staff Reporters In the second-to-last league table of 2017, McCann, DDB, and UM climb upwards, while JWT, Dentsu, Leo Burnett and Starcom slip.   Events MediaWorks May 23 - 26, 2018 Bangkok

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