Thursday, 18 January 2018

Local agencies gain ground in China | ComScore to close Beijing office | Thailand industry sees light ahead

Plus: 5 unavoidable truths about Facebook's newsfeed | Overwork survey preview | Wacky dancing in the latest ad leaderboard | All the week's moves and wins
 
Banner Ad 1

Friday, 19 January, 2018

Chinese agency rosters shrinking, more going local: R3

Chinese agency rosters shrinking, more going local: R3

Soon Chen Kang 江欣珍

Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen.

 
ComScore to dissolve China unit, lay off team of 9

ComScore to dissolve China unit, lay off team of 9

Jenny Chan 陳詠欣

China is "not a corporate priority for Comscore at this stage".

 
Upcoming Thai election may get adspend back on track
Premium

Upcoming Thai election may get adspend back on track

Soon Chen Kang 江欣珍

Following two years of declining ad spending, marketers and agencies see cause or optimism.

 
Island Ad 1
 
Coming soon: Our overwork survey

Coming soon: Our overwork survey

Staff Reporters

Campaign will release its findings into overwork in APAC adland next week, with some sobering stats and a few surprises as well.

 
A 'washable book' aims to help prevent child deaths

A 'washable book' aims to help prevent child deaths

David Blecken

The initiative to mark Japan's national hand-washing day is designed to educate children in Cambodia.

 
News briefs: BMF, JKR, Havas Media, CSM, much more

News briefs: BMF, JKR, Havas Media, CSM, much more

Plus, items on FTI, Iris, BBDO Vietnam, DentsuX, Impact Radius, SpotX, OMD, The Monkeys, and more, in this week's 'moves and wins' column.

 
Dentsu, Line back Folio, a service for novice investors

Dentsu, Line back Folio, a service for novice investors

David Blecken

Companies see a growing appetite for investment in a country famous for cautious saving.

 

Editor's Picks

Facebook's big newsfeed rethink: 5 key lessons for brands

Facebook's big newsfeed rethink: 5 key lessons for brands

Arthur Policarpio

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

 
See the latest APAC Youtube Ads Leaderboard

See the latest APAC Youtube Ads Leaderboard

Staff Reporters

Bathroom fixtures and cars inspire over-the-top dancing, a creative meta take on the typical video-game ad, and more.

 
Best spaces to work: Campaigns & Grey Manila

Best spaces to work: Campaigns & Grey Manila

Staff Writer

Grey's office in Manila adds wood accents and brief splashes of colour to a mainly industrial vibe

 
What is the real cost of event tech?

What is the real cost of event tech?

Kim Benjamin

Marketers must evaluate the rising cost of new tech tools against actual value.

 

Events

Programmatic Maestros Audiocast

Programmatic Maestros Audiocast

Jan 30, 2018

Online

 
Campaign360

Campaign360

Mar 20, 2018

Capella Singapore

 
Island Ad 2
Banner Ad 2
 
For information about this email newsletter, please contact:
Matthew Miller matthew.miller@haymarket.asia
 
For information about sponsoring this email newsletter, please contact:
Atifa Silk atifa.silk@haymarket.asia
 
 
You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com
 
Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.
 
To unsubscribe: Click Here
 
Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.
 
                                                           

No comments:

Post a Comment