Fetch countersues Uber | Brand-safety resolutions

Plus: This week's people moves and business wins | The dangers of binary thinking

View in web browser   Friday, 05 January, 2018 Fetch countersues Uber after being accused of click fraud in mobile ads Matthew Chapman Fetch claims that to date Uber has not paid more than US$19 million worth of invoices issued by Fetch for services rendered in 2017.   The dangers of binary thinking Charles Wigley BBH's APAC chairman explores the siren song of the false dichotomy.   2018 resolutions around brand safety and programmatic Babar Khan Javed We asked players in the programmatic ecosystem about their priorities for ensuring brand safety.     Moves and wins: iProspect, Xiaomi, Zenith, Instinctif, LAB Keep up with our weekly collection of account news and notable people moves.   Editor's Picks Premium Pop-up power: Short-term shops stoke FOMO Foong Li Mei Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.   Go-Jek is in the time-selling business, says CMO Faaez Samadi, Rick Boost Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.   Ogilvy & Mather launches Orbit rewards for Bank Alfalah Babar Khan Javed A new campaign by Bank Alfalah aims to gamify the purchase reward points experience while bridging the relationship with customers.   We read all these 2018 forecasts, so you don't have to Matthew Miller Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.   Events MediaWorks May 23 - 26, 2018 Bangkok

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