DiDi Chuxing consolidates media | The latest New Business League table

Plus: Demand more than the duopoly offers

View in web browser   Tuesday, 02 January, 2018 Zenith wins DiDi Chuxing media portfolio Faaez Samadi Move consolidates ride-sharing company's media work under one agency.   New Business League: See the latest leaderboards Staff Reporters In the second-to-last league table of 2017, McCann, DDB, and UM climb upwards, while JWT, Dentsu, Leo Burnett and Starcom slip.   Are marketers going to accept duopoly dominance? Jayesh Easwaramony It's time for a more conscious marketer, one who thinks beyond the default options and asks these four questions to drive mobile-marketing outcomes.     Premium Are work perks working? Matthew Keegan As more marcomms companies emulate startups by introducing unique and interesting work "perks" for their Asian employees, we look at which perks offer staff real benefits.   ICYMI: All of our 2017 retrospective lists Catch up on the biggest stories, the best and most questionable ads, the biggest appointments and exits, and more.   Editor's Picks 7 ecommerce trends that will shape SEA sales in 2018 Thai Son From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out   Inexperience is hurting digital content: DeVries global CEO Faaez Samadi Heidi Hovland reveals an often overlooked issue at the heart of why we see so much bad advertising content online.   Millennials' best friend is Hotels.com's new mascot Soon Chen Kang 江欣珍 Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.   Events MediaWorks May 23 - 26, 2018 Bangkok

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